Product Category & Range Management
We offer expertise in category management, sourcing, range building, buying, supplier management, trading, promotional strategies & go-to-market planning. With experience across a variety of different product categories, we will support you in the creation of market-leading product ranges and clear category plans that help you realise your product vision and remain relevant to your customers needs.
Senses8’s Product Category & Range Management services
Product Strategy
Senses8 will undertake a strategic review to ensure that your product range aligns with your vision and business growth plans.
Analyse data
Set product category strategies
Develop and manage category business plans
Create a product roadmap
Process Optimisation
We will conduct a thorough review of your ways of work, and advise on updated processes to ensure streamlined working across your business.
Implement product roadmaps and critical paths
Introduce or adapt a range review process
Meeting patterns and objectives
RACI modelling
Category & Range Review
We will create processes and tools to help you develop and manage a product range that is comprehensive, competitive, profitable and in line with your business strategy and market trends.
Develop Category plans
Range Planning
Gap analysis to drive future opportunities
Pricing and promotional strategies
Gap Analysis & Opportunities
Through market research and customer insight, we will conduct product gap analysis and identify new opportunities to ensure that your product range remains relevant to your customers, and aligns to your business strategy and growth plans.
Analyse the competitive landscape
Identify new initiatives across categories
Identify new product opportunities
Go-to-market Planning
We will support your business across any part of the range development process as well as oversee the entire product lifecycle from conception to launch and beyond. Areas of work can include pre-launch, launch and post-launch strategies, including promotions and activities to generate initial demand.
Develop strategies for successful go-to-market plans
Develop agile trading plans
Execution of vision
Continuous Improvement
We will develop a format and templates that enable you to review category performance, identify potential risks, and support the growth strategies that will feed into the next range-planning cycle.
Performance analysis review
Trading performance and risk management
SWOT analysis & lessons learned
Cross-functional collaboration
How we work with you
Our services are tailored to the individual needs of your business, with all our work focused on growing your business and offering customers the optimal range of products across the categories you operate in.
Whether it’s a full audit of your current range resulting in a comprehensive product strategy based on gap analysis and opportunity sizing, or a review of your current processes to increase efficiencies and reduce costs, our approach will deliver a significantly enhanced product offering.
We're flexible in our collaboration. We can integrate into your existing team, act as your dedicated product team, or provide training and mentorship within your business.
Whatever your needs, we’re flexible enough to meet them.
Meet the Senses8 Product Management Team
-
Vicki Jackson - Co-founder
-
Bonny Hall - Co-Founder
-
Christine Cleaves - Associate
How your Business can benefit from Product Category & Range Management
Sell More
Focus on a product range that aligns with your long-term goals. Successfully bring new products to market and create tactics and activities to drive sales
Competitive Advantage
Create a competitive edge by positioning your products in the most commercial way to your target customers.
Efficiency & Resources
Allow you to make informed decisions about what products to invest in, when to launch, and how to allocate resources.
Effective Communication
With a clear Product Strategy in place you can improve communication with your customers. By identifying why you have a product in your range you can better engage with your customer as to the benefits of your product and why they need it.
Happy Customers
Create products and curate ranges that exceed your customers requirements in terms of quality, choice, value and availability.
Risk Mitigation
With a Product Management process in place you can identify risks and develop strategies to mitigate them. Feeding lessons learnt back into the planning process to improve your ways of working.
Let’s chat about how we can help you
Send us a message via the form below, including how you think we can help you grow your business. We’ll then get back to you with some initial thoughts and offer you a free consultation session.