Business Strategy & Commercial Optimisation
Our team brings a wealth of knowledge and experience from every stage of the business lifecycle, from startup and growth to maturity and renewal, plus acquisition and mergers. Our cross-functional ways of working allow for a broader understanding of the challenges and opportunities.
Senses8’s Business Strategy & Commercial Optimisation services
Strategic Planning
Senses8 will work alongside you to revisit and refine your business strategy, aligning it with your long-term goals. We will also deliver an implementation plan for team KPIs to support these goals.
Set goals
Create plan and timeline
Set priorities across teams
Put in place measures of success
Website Optimisation
We’ll audit your e-commerce site and create a tailored package of work to help you sell more, increase engagement, and improve your site ranking. Key areas of focus will include:
Site navigation and layout
Customer service and content
Product range and pricing
Trading and promotions
Market Analysis
We’ll undertake comprehensive market research and competitor analysis, providing you with valuable insights to inform your strategic decisions.
Market overview
Competitor benchmarking
Market trends
Opportunities
Brand Refresh
Senses8 can create updated brand guidelines for you to use as an invaluable business tool. We’ll work with you to communicate your brand’s values, personality and how you want your brand to be perceived by customers for consistent and seamless communication that sets you apart from the competition.
Customer Insight
We know how important customer insight is to your business. We can help to surface existing insight as well as work with you to increase your ability to generate fresh insight through key initiatives such as data interrogation, customer reviews, and customer surveys.
Business Process
We will review your current business-wide processes and put forward a plan to improve efficiency and output. Examples of these processes include: NPD, range review, quality management, trading planning, new product launch.
How we work with you
Our services are tailored to the individual needs of your business, with all our work focused on growing your business.
Whether it’s an audit of your e-commerce site with a tailor-made strategy to drive results, a market analysis project, or a review of your business processes, our comprehensive approach will help your business thrive.
We’re completely flexible as to how we work with your business. We can slot into an existing team to help increase output and efficiency. No team? We can become your team. Or we can provide training and mentorship to existing staff.
Whatever your needs, we’re flexible enough to meet them.
Meet the Senses8 Business Strategy Team
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Bonny Hall - Co-founder
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Vicki Jackson - Co-founder
How your Business can benefit from Business Strategy & Commercial Optimisation
Clear Direction & Alignment
A well-defined business strategy will provide a clear sense of direction for your business, helping leaders and their teams understand where the company is heading and why. It aligns the effort of all teams, fostering a unified approach to achieving objectives.
Data-Driven Decisions
Optimisation relies on data analysis, allowing you to make informed decisions based on real data, customer behaviour and market trends. An effective strategy is flexible and adaptable, allowing you to respond to changing market conditions and customer demands.
Sell More
Commercial Optimisation strategies, such as improved website, services, pricing and sales strategies are all designed to maximise revenue and profitability. Streamlining these areas can lead to greater efficiency and cost savings.
Innovation & Growth
A strategic approach encourages innovation and growth by identifying opportunities for new products, services or market expansion. It also improves your ability to adapt quickly to changing market conditions and customer preferences.
Efficiency & Resources
A clear strategy guides the allocation of resources, ensuring that time, capital and talent are focused on initiatives that align with your organisation’s goals. Clear goals and KPIs enable you to track progress and measure the success of your initiatives.
Risk Mitigation
Strategy includes risk assessment and management, allowing you to identify and mitigate potential threats to your business.
Let’s chat about how we can help you
Send us a message via the form below, including how you think we can help you grow your business. We’ll then get back to you with some initial thoughts and offer you a free consultation session.